金姜玉露 / GOLDEN GINGER
这是一款生姜保健食品,来自于一个定位高端,年轻态的新兴品牌.
所以突破传统,展现年轻态以及趣味性成为设计核心要素.
在瓶盖的造型上,我们构建了一个与众不同的“金姜”模型,增加产品趣味性的同时它还是个筷子架,在瓶身上我们利用“金姜”模型的顶视图创造了一个品牌符号.针对不同的食品口味,塑造了不同的且具有情感关联的卡通表情,最后这一品牌符号沿用到了外包装上,使得产品在陈列以及展示上增强品牌识别度.
我们推翻了传统的外包装形式,改变了包装内部的结构使得“金姜”模型能够从包装盒中脱颖而出,但却不影响运输堆叠,在凸显产品属性的同时也在暗示产品的上乘品质.
This is a ginger health food, from a high-end, youthful emerging brand.
Therefore, the core element of the design is to break through the tradition, present the youthfulness and fun.
Respecting the bottle cap, we built a distinctive "golden ginger" model, which adds interest to the product and is also a chopstick holder. On the bottle, we used the top view of the "golden ginger" model to create a brand symbol. We created different emotionally relevant cartoon emojis for different food flavors, and finally, the brand symbol was applied to the packaging to enhance brand recognition in the display and presentation of the product.
We overturned the traditional packaging format and changed the internal structure of the packaging so that the "Golden Ginger" model could stand out from the box without affecting the shipping stack, highlighting the product attributes while also suggesting the superior quality of the product.
Awards:
2021 Pentawards（Bronze）
